Inspiration for Your SXSW Activation
SXSW in Austin is one of the top events in the county each year. It’s where notable speakers and emerging leaders come to share their work, learn from each other, inspire new ideas, and brands come to activate!
It’s the leader in cutting edge trends and experiential marketing. So much so that when organizers decided to cancel in 2020 the rest of the industry followed suit. It leads the path and continues to do so when it comes to creative experiential marketing.
Here are 4 design ideas to inspire your event lounges at SXSW 2023:
Idea 1: The Island Arrangement
Every year we see bold and creative activations and pop-ups. The Island arrangement of our pallet lounge can work together with this type of event by offering seating for a large group of people with a single space. Accented with pillows in the bold colors and creative patterns that SXSW is known for and these arrangements blend perfectly into the overall atmosphere of Austin.
Bonus Tip:
The Island lounges can be scattered around a designated sponsor area or they can be scattered throughout the entire festival to provide a sitting solution with a cohesive look.
Idea 2: The Multi-Level
This design arrangement is ideal for pop-ups that showcase a mural or any other large scale art, the multi-level beds will provide a neutral seating alternative, match the cushion colors to the art or incorporate pillows with branding.
Bonus Tip:
This configuration will work well in intimate areas or when the space has an odd shape that’s challenging to fill with traditional sofas or other rental furniture.
Idea 3: The Sofa Lounge (Without Traditional Sofas)
Let’s say you have a panel discussion to host or a gaming area where the concept has guests seated for a while. Make them as comfortable as you can by providing back support while keeping the edgy and organic-style vibe these rentals offer.
Bonus:
Even with a more traditional set up than our other arrangements, these can be combined to create rows of as many or few seats as you need.
Idea 4: The Unplugged Lounge
Keep the music festival vibe alive with this Unplugged Lounge design that scatters the smaller pallets around the stage to create a more intimate and casual ambience for your entertainment or keynote speakers.
This helps guests feel connected and in tune with the performance, especially with young emerging artists known for frequenting SXSW who are looking to connect with new fans.
Bonus:
It also lends itself well to workshop sessions where the speaker will want to easily walk through the audience to provide support and engagement.
Want even more inspiration for your SXSW sponsorship or brand activation?
Browse our Rent the Look Book for even more design ideas to make your 2023 presence in Austin better than ever.